Tài liệu Cinema, TV and radio in the EU Statistics on audiovisual services pptx

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III
A
TABLE OF CONTENTS
Introduction
1. Overview of the audiovisual market
2. Structural Business Statistics on audiovisual services
3. Cinema market
4. DVD and video market
5. TV broadcasting market
6. Sound recordings market
7. Radio market
8. Video games market
9 Other related information
Appendix
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149








A
IV
Index of tables
T. 1.1a: Turnover by audiovisual markets by country in 2000
T. 1.1b: Turnover by audiovisual markets by country in 2000
T. 1.2a: Turnover by audiovisual markets by country per capita in 2000, EUR
T. 1.2b: Turnover by audiovisual markets by country per capita in 2000, EUR
T. 1.3: Turnover by audiovisual markets in the EU-15
T. 1.4: Turnover by audiovisual markets in the United States
T. 1.5: Average time spent per day on entertainment in 2001
T. 1.6: Use of audiovisual media in 2001
T. 1.7: Total advertising expenditure
T. 1.8: TV advertising expenditure
T. 1.9: Radio advertising expenditure
T. 1.10: Cinema advertising expenditure
T. 1.11: Internet advertising expenditure
T. 2.1: Ranking by audiovisual turnover of the 50 leading audiovisual enterprises worldwide, in 2001
T. 2.2: Publishing of sound recordings (NACE 22.14) in 2000
T. 2.3: Turnover: Motion picture and video activities, total (NACE 92:1)
T. 2.4: Turnover: Motion picture and video activities, (NACE 92:11, 92:12 & 92:13)
T. 2.5: Turnover: Radio and television activities, (NACE 92:2)
T. 2.6: Number of persons employed: Motion picture and video activities, total (NACE 92:1)
T. 2.7: Number of persons employed: Motion picture and video activities, (NACE 92:11, 92:12 & 92:13)
T. 2.8: Number of persons employed: Radio and television activities, (NACE 92:2)
T. 2.9: Number of enterprises: Motion picture and video activities, total (NACE 92:1)
T. 2.10: Number of enterprises: Motion picture and video activities, (NACE 92:11, 92:12 & 92:13)
T. 2.11: Number of enterprises: Radio and television activities, (NACE 92:2)
T. 3.1: Main European film studios
T. 3.2: Market share for American film studios in 2002
T. 3.3: Market share for American film studios in 2001
T. 3.4: Films released in 2001 that grossed more than 100 million USD, by film studio
T. 3.5: Films produced and production costs in selected countries, latest available year
T. 3.6: Top 10 world admissions per capita
T. 3.7: Top 20 world admissions
T. 3.8: Top 20 of film admissions in the EU in 2001
T. 3.9: Top 20 of admissions to European films in the EU in 2001
T. 3.10: Top 20 of film admissions to European films in the US in 2001
T. 3.11: Cinema audience profile
T. 3.12: Top 20 gross box office revenues
T. 3.13: The top grossing films of all time at the worldwide box office (WBO) as of 9 March 2003
T. 3.14: Top 20 countries with the highest number of cinema screens
T. 3.15: Top 20 countries by number of new feature films released
T. 3.16: Cinematographic full-length films produced (3.2 + 3.3)
T. 3.17: National films
T. 3.18: International co-productions of cinematographic full-length films with national origin producers
T. 3.19: Majority international co-productions
T. 3.20: Cinematographic full-length films produced (3.2 + 3.4)
T. 3.21: Cinematographic short length films produced
T. 3.22: Film producers with at least one film produced during the year
T. 3.23: Film distributors with at least one first release
T. 3.24: Number of admissions
T. 3.25: Admissions per inhabitant
T. 3.26: Gross box office
T. 3.27: Share of gross box office receipts from national films
T. 3.28: Share of gross box office receipts from US films
T. 3.29: Share of gross box office receipts from British films
T. 3.30: Share of gross box office receipts from German films
T. 3.31: Share of gross box office receipts from French films
T. 3.32: Share of gross box office receipts from Italian films
T. 3.33: Share of gross box office receipts from Spanish films
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V
A
T. 3.34: Number of cinemas
T. 3.35: Number of screens
T. 3.36: Number of seats
T. 3.37: Screens per cinema
T. 3.38: Cinemas per 100 000 inhabitants
T. 3.39: Screens per 100 000 inhabitants
T. 3.40: Admissions per screen
T. 3.41: Admissions per seat
T. 3.42: Seats per screen
T. 3.43: Average ticket price
T. 3.44: New feature films released for the first time
T. 3.45: New feature films of national origin released for the first time
T. 3.46: New feature films of national origin released for the first time, share of total in %
T. 3.47: New feature films of US origin released for the first time
T. 3.48: New feature films of US origin released for the first time, share of total in %
T. 4.1: Household expenditure on DVD players
T. 4.2: DVD player households
T. 4.3: DVD sales and rentals (total)
T. 4.4: DVD sales and DVD disc rentals
T. 4.5: DVDs sold
T. 4.6: DVDs rented
T. 4.7: Average prices and releases for DVD sales
T. 4.8: Average prices and releases for DVD rentals
T. 4.9: VCR households
T. 4.10: Home video sales and rental turnover
T. 4.11: Home video sales turnover
T. 4.12: Home video rental turnover
T. 4.13: Share of home video sales in home video sales and rental
T. 4.14: Home videos sold
T. 4.15: Home videos sold per VCR household
T. 4.16: Home video rental transactions
T. 4.17: Home video rental transactions per VCR household
T. 4.18: Average home video consumer price
T. 4.19: Average overnight home video rental charge
T. 4.20: Home video titles released for sales
T. 4.21: Home video titles released for rental
T. 4.22: Number of outlets selling videos
T. 4.23: Number of outlets selling videos per 100 000 inhabitants
T. 4.24: VCR households per outlet selling videos
T. 4.25: Number of outlets renting videos (video shops)
T. 4.26: Number of outlets renting videos (video shops) per 100 000 inhabitants
T. 4.27: VCR households per outlet renting videos (video shop)
T. 5.1: The 25 leading European television enterprises
T. 5.2: Main mode of TV reception among TV households in 2001
T. 5.3: Top 5 leading EU television production enterprises by activity
T. 5.4: Television households
T. 5.5: Share of private households with TV set
T. 5.6: Number of TV licence fee accounts
T. 5.7: Annual TV licence fee
T. 5.8: Turnover of public TV broadcasters of national origin
T. 5.9: Turnover of private TV broadcasters of national origin
T. 5.10: Receipts from public subsidies and other public revenues, excluding licence fees
T. 5.11: Receipts from public TV commercial income, including advertising and sponsorship
T. 5.12: Total number of TV programme services (TV channels)
T. 5.13: Number of public TV programme services with nationwide distribution
T. 5.14: Number of private TV programme services with nationwide distribution
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A
VI
T. 5.15: Daily TV viewing time
T. 5.16: Households subscribing to cable networks
T. 5.17: Cable TV households in % of all TV households
T. 5.18: Cable operators
T. 5.19: Number of digital TV households (CATV + DTT + DTH)
T. 5.20: Satellite TV households
T. 5.21: Satellite TV households in % of all TV households
T. 6.1: Top 20 music sales ranking in 2001
T. 6.2: Turnover from sound recordings sales
T. 6.3: Total sound recordings sold
T. 6.4: Singles sold
T. 6.5: Share of singles sold (of total sound recordings sold)
T. 6.6: Music Cassettes sold
T. 6.7: Share of Music Cassettes sold (of total sound recordings sold)
T. 6.8: LPs sold
T. 6.9: Share of LPs sold (of total sound recordings sold)
T. 6.10: CDs sold
T. 6.11: Share of CDs sold (of total sound recordings sold)
T. 6.12: CDs sold per CD player household
T. 6.13: Share of private households with CD player
T. 6.14: Price of CD
T. 7.1: Radio programme services (radio stations) of national origin
T. 7.2: Public radio programme services (radio stations) of national origin
T. 7.3: Private radio programme services (radio stations) of national origin
T. 7.4: Radio programme services (radio stations) of national origin with local or regional distribution
T. 7.5: Public radio programme services (radio stations) of national origin with local or regional distribution
T. 7.6: Private radio programme services (radio stations) of national origin with local or regional distribution
T. 7.7: Turnover of public radio broadcasters of national origin
T. 7.8: Turnover of private radio broadcasters of national origin with nationwide programme services
T. 7.9: Daily listening time of adults, minutes
T. 7.10: Audience share of the biggest radio programme service (radio station), %
T. 7.11: Hours of radio programmes broadcasted per year by public radio program services of national origin
T. 7.12: Hours of music programmes broadcasted by public radio program services of national origin
T. 7.13: Number of EU web radio stations listed on the Internet
T. 8.1: Turnover from video game software and video game hardware
T. 8.2: PC sales value, PC sales volume, Computer peripheral sales value
T. 8.3a: Turnover from video game hardware and from 32/64 bit console hardware
T. 8.3b: Turnover from 128 bit console hardware and from handheld hardware
T. 8.4a: Turnover from video game software, from 32/64 bit console software and from 128 bit console software
T. 8.4b: Turnover from handheld software and from PC-CD-ROM software
T. 8.5: Video game software and hardware units sold
T. 8.6a: Video game hardware units sold and 32/64 bit console hardware sold
T. 8.6b: 128 bit console hardware and handheld hardware units sold
T. 8.7a: Video game software units sold, 32/64 bit software units and 128 bit software units sold
T. 8.7b: Handheld software and PC-CD-ROM software units sold
T. 8.8: Top 20 video game publishers in the world
T. 8.9: Top 20 video game publishers in the EU
T. 8.10: Top 20 video game developers in Europe
T. 8.11: Top 10 Video Game Titles in US in January 2003, sorted by units
T. 9.1: Number of households
T. 9.2: Population
T. 9.3: Gross domestic product at market prices
T. 9.4: Exchange rate, 1 ECU/EUR =
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VII
A
Index of figures
F. 1.1: Turnover from audiovisual activities (Moving picture + TV broadcasting + radio + music + video games)
F. 1.2: Comparison between EU-15 and US turnover by audiovisual markets, 2000
F. 1.3: Share of turnover in 2000 by main audiovisual markets
F. 1.4:
Breakdown of turnover by type of cinema exhibition, video and DVD in EU-15
F. 1.5: Turnover from TV broadcasting in EU-15 and the United States, broken down by public and private TV
F. 1.6: Main mode of reception among households in the EU-15 and the US, 1995 - 2001
F. 1.7: Total advertising expenditure, 1980 - 2002
F. 1.8: Advertising in the EU-15 broken down by type of media, 1995 - 2001
F. 1.9: Total advertising expenditure in EU MS and Candidate countries, latest available year
F. 1.10: Media consumption in United States, 2001, based on minutes per person and day
F. 1.11: Average time spent per day watching TV in 2001
F. 2.1: Turnover from motion picture, video, radio and television activities in EU MS, latest available year
F. 2.2: Turnover in selected EU MS in 2000
F. 2.3: Employment in motion picture, video, radio and television activities in EU MS
F. 2.4: Number of enterprises in motion picture, video, radio and television activities in EU MS
F. 2.5: Breakdown of audiovisual turnover of the 50 leading world enterprises in 2000
F. 3.1: Cinematographic full-length films produced, 1980 - 2002
F. 3.2: Cinematographic full-length films produced in the EU MS, of which national films in 2001
F. 3.3: Cinematographic full-length films produced in the Candidate countries, of which national films in 2001
F. 3.4: Global film production by world region 1997
F. 3.5: Top 20 countries in number of films produced in 2000
F. 3.6: Average production costs per film in selected countries, latest available year
F. 3.7: Number of admissions in the EU-15, 1950-2002
F. 3.8: Number of admissions in EU MS in 2001 and 2002
F. 3.9: Number of admissions in Candidate countries in 2000 and 2001
F. 3.10: Breakdown of total EU admissions by origin of film in 2002
F. 3.11: Gross box office, 1980 - 2002
F. 3.12: Gross box office in EU MS in 2001
F. 3.13: Gross box office in Candidate countries in 2001
F. 3.14: Share of gross box office receipts from national films in 2001
F. 3.15: Share of gross box office receipts from US films in 2001
F. 3.16: Average cinema ticket price in 2001
F. 3.17: Average cinema ticket price in Candidate countries in 2001
F. 3.18: Relationship between number of cinemas and admissions relative to the population in 2001
F. 3.19: Number of screens in the EU and in the United States, 1990-2001
F. 3.20: Annual growth in number of screens in EU-15 and United States, 1991-2001
F. 3.21: Screens situated in multiplexes, as a percentage of the total number of screens
F. 3.22: Screens and cinema sites in the EU-15, 1990 - 2001
F. 3.23: Number of screens per cinema in 2001
F. 3.24: Number of screens per cinema in Candidate countries in 2001
F. 3.25: New feature films released for the first time in 2001
F. 3.26: New feature films released in Candidate countries for the first time in 2001
F. 4.1: Share of TV households owning DVD player in 2001
F. 4.2: DVD player households, 1997 - 2002
F. 4.3: Consumer spending on video cassettes and DVDs in the EU and in the US comparing 2000 with 2001
F. 4.4: Turnover from DVD sales and rentals in EU MS in 2001
F. 4.5: DVDs sold and rented in the EU and US in 2000 and 2001
F. 4.6: DVD sold in EU MS in 2000 and 2001
F. 4.7: DVDs rented in EU MS in 2000 and 2001
F. 4.8: Number of DVDs sold and rented per DVD household in EU MS in 2001
F. 4.9: Average DVD consumer price and overnight rental charge, 1998 - 2001
F. 4.10: Average DVD consumer price and overnight rental charge in EU MS in 2001
F. 4.11: Share of TV households owning VCR in 2001
F. 4.12: Home video sales and rental in EU MS in 2001
F. 4.13: Share of home video sales in home video sales and rental
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A
VIII
F. 4.14: Home videos sold per VCR household in 2001
F. 4.15: Home videos rented per VCR household in 2001
F. 4.16: Average home video consumer price in 2001
F. 4.17: Average overnight home video rental charge in 2001
F. 4.18: Number of outlets selling and renting videos in the EU
F. 4.19: Number of outlets selling videos per 100 000 inhabitants in 2001
F. 4.20: Number of outlets renting videos per 100 000 inhabitants in 2001
F. 5.1: Turnover of public and private TV broadcasters in EU-15 in 2000
F. 5.2: Source of income for public and private TV broadcasters in EU-15 in 2000
F. 5.3: Financing of public broadcasting in EU-15 in 2000
F. 5.4: Turnover from public TV broadcasters of national origin in EU MS, 2000
F. 5.5: Turnover from private TV broadcasters of national origin in EU MS, 2000
F. 5.6: Share of private households with TV set, 2001
F. 5.7: TV households in EU-15, 1980 - 2001
F. 5.8: Public TV channels with nationwide distribution, 2001
F. 5.9: Daily TV viewing time (annual average), 1980 - 2002
F. 5.10: Daily audience market share of public TV in EU-15 and the Candidate countries, 1997 - 2001
F. 5.11: Daily TV viewing time in European countries in 2001
F. 5.12: Main mode of TV reception among TV households in 2001
F. 5.13: Number of digital TV households (CATV + DTT + DTH) in 2001
F. 5.14: Cable and satellite TV households as a share of TV households, 1990 - 2001
F. 5.15: Number of cable TV households in 2001
F. 5.16: Number of satellite TV households in 2001
F. 6.1: Turnover from sound recordings sales, 1980 - 2002
F. 6.2: Turnover from sound recordings sales in EU MS in 2001 and 2002
F. 6.3: Turnover from sound recordings sales in Candidate countries in 2001 and 2002
F. 6.4: Number of sound recordings sold in the EU, 1980 - 2002
F. 6.5: CDs sold, 1985 - 2002
F. 6.6: CDs sold in EU MS in 2001 and 2002
F. 6.7: CDs sold in Candidate countries in 2001 and 2002
F. 6.8: Sound recordings sold by format in 2002
F. 6.9: 2001 repertoire origin as % of market value
F. 7.1: Turnover of public and private radio broadcasters in the EU-15, 1997-2001
F. 7.2: Turnover of public radio broadcasters per capita in 2001
F. 7.3: Turnover of private radio broadcasters per capita, latest available year
F. 7.4: Radio programme services (radio stations) of national origin in the EU, latest available year
F. 7.5: Share of public and private radio programme services, latest available year
F. 7.6: Daily listening time of adults, latest available year
F. 7.7: Audience share of radio programme services (daily cumulated audience), latest available year
F. 7.8: Share of music programmes broadcasted per year by public radio program services, latest available year
F. 7.9: Share of speech programmes broadcasted per year by public radio program services
F. 8.1: Turnover from video game console hardware in the EU-15, 1998-2001
F. 8.2: Turnover from video game software in the EU-15, 1998-2001
F. 8.3: Breakdown of the turnover from video game console hardware in 2001
F. 8.4: Breakdown of the turnover from video game software in 2001
F. 8.5: Video game software and hardware units sold in the EU-15, 1998-2001
F. 8.6: Video game console hardware units sold in 2001
F. 8.7: Video game console software units sold in 2001
F. 8.8: World market share of video games sold, March 2003
F. 8.9: Share of 32/64 bit, 128 bit, handheld video game console hardware by units sold
F. 8.10: Share of 32/64 bit, 128 bit, handheld and PC-CD-ROM software by units sold
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Introduction
3
A
Introduction
For the fourth year in a row, Eurostat presents a pub-
lication on audiovisual statistics. The change of title
reflects the core activities of the NACE classification
of which can be considered audiovisual services.
(NACE Rev. 1 is a 4-digit activity classification which
was drawn up in 1990. It is a revision of the "General
Industrial Classification of Economic Activities within
the European Communities", known by the acronym
NACE and originally published by Eurostat in 1970.)
In reality, it does not only constitute those activities
included in the NACE groups 92.1 and 92.2. There
are other activities that are recognised as audiovisu-
al. For that reason, Eurostat developed the AUVIS
methodological framework and its AUVIS question-
naire.
One of the difficulties in analysing the audiovisual
market lies in the very definition of the audiovisual
market itself. NACE 92.1 and 92.2 is a good start for
the ‘core business’ of the audiovisual sectors in the
NACE breakdown:
 92.11 Motion picture and video production;
 92.12 Motion picture and video distribution;
 92.13 Motion picture projection;
 92.2 Radio and television activities.
There are other activities that are part of NACE 52
activities (Retail trade) and NACE 51 (Wholesale
trade) but cannot be distinguished by simply using a
NACE breakdown:
 Sales and distribution of video cassettes, DVD
discs, CDs, video games.
Furthermore, NACE 21.14 Publishing of sound
recordings and 72.21 Publishing of software also
make a part of the audiovisual market.
The data collection framework can distinguish at
least two dimensions to allocate enterprises by its
main activities:
 By audiovisual market;
 By production, distribution and exhibition/retail;
Audiovisual services shall also be seen from the con-
sumer side. CDs purchased by each household own-
ing a CD player bought per capita and number of
cinema tickets bought per capita are two examples
of audiovisual indicators seen from the user side.
Audiovisual markets would be: cinema, DVD, video,
television, music, radio, video games. Production can
include all audiovisual markets. Distribution can
include film and TV rights, but also wholesale of
audiovisual products. Exhibition can include film, TV
and radio transmission, but also retail trade of audio-
visual products.
The AUVIS data collection framework takes most of
this into account. The AUVIS system aims to include
quantitative and qualitative information on 14 AUVIS
market segments.
The data collected are published in Eurostat’s New
Cronos database (http:europa.eu.int/newcronos/).
This publication takes into account the AUVIS data
collection. In order to give a coherent and more com-
plete coverage, some additional data as reference
from other sources have been added.
Eurostat gratefully acknowledges the valuable contri-
bution of all National Statistical Institutes (NSIs) and
other professional bodies. The special effort to fill in
data gaps has enabled Eurostat to create EU-15 esti-
mates for most variables presented. In most cases,
Eurostat gave priority to national official sources
(mainly NSIs and ministries or other governmental
bodies, often in close co-operation with other public
bodies). In some cases, Eurostat contacted the NSIs
and discussed single data when coverage was differ-
ent.
Thanks are due to these organisations and sources
that provided or published information on various
topics:
The OECD, Unesco, the European Audiovisual
Observatory, Media Salles, the European
Broadcasting Union, the International Video
Federation, Screen Digest, the International
Federation of the Phonographic Industry, the Motion
Picture Association of America, the US Bureau of
Labour Statistics, the Motion Picture Producers
Association of Japan, McCann Erickson, Dentsu Inc.,
International Recording Media Association, Adams
Media Research, Nielsen Media Research, Video
Software Dealers Association, International Trade
Administration of US, Japanese Regional
A
4
Introduction
Broadcasting Division at the Ministry, Japan
Broadcasting Corporation, SES/ASTRA, Economist
Intelligence Unit, Trade Administration of the US
Department of Commerce, McGraw-Hill Companies,
International Telecommunication Union, Oliver &
Ohlbaum, the European Leisure Software Publishers
Association (ELSPA), Interactive Digital Software
Association (IDSA), NPDFunworld, Gartner Dataquest
and the following Internet based services: boxoffice-
mojo.com, surfmusic.de, real.com, web-radio.fm and
ituner.com.
The data presented cover the following aspects: enter-
prise related economic data, structural information on
markets, supply side data, prices, demand structure,
technical infrastructure and basic information from
other domains.
The publication "Cinema, TV and Radio in the EU, data
1980 - " is divided into 8 main parts, which cover
the following aspects:
 Overview of the audiovisual sector and advertising:
The chapter 1 provides the overview of the differ-
ent audiovisual markets, shows advertising expen-
diture and media consumption frequency.
 Structural business statistics on audiovisual servic-
es: The chapter 2 shows the main SBS data on
audiovisual services (turnover, number of persons
employed and number of enterprises).
 Cinema market: this chapter includes the informa-
tion on the cinema production, distribution and
exhibition.
 DVD and video market: The chapter 4 provides the
analysis of DVD and video market.
 TV broadcasting market: this chapter includes the
information on public and commercial TV, cable
and satellite market.
 Sound recordings: This chapter provides the infor-
mation about the music market.
 Radio: this chapter includes the information on
public and commercial radio programme services.
 Video games: This chapter provides with the infor-
mation about the entertainment software and
hardware.
The EU as a whole, the EU Member States, 12
Candidate countries (Turkey not included), three EFTA
countries, the United States and Japan are covered.
Throughout the publication, data with monetary values
are expressed in euro. For indices and time series cur-
rent prices were used.
Methodological work to harmonise statistics is current-
ly undertaken by Eurostat in co-operation with
National Statistical Institutes. Nevertheless in view of
the fact that the methods and concepts used by pri-
mary sources to collect the data are different, care
should be taken when attempting to make compar-
isons. The information presented, especially method-
ological footnotes help to show discrepancies in data
availability and comparability among Member States.
List of symbols:
: data not available
I break in series
bn billion
CC Candidate countries
EU-15 European Union
BE Belgium
DK Denmark
DE Germany
EL Greece
ES Spain
FR France
IE Ireland
IT Italy
LU Luxembourg
NL Netherlands
AT Austria
PT Portugal
FI Finland
SE Sweden
UK United Kingdom
CZ Czech Republic
EE Estonia
CY Cyprus
LV Latvia
LT Lithuania
HU Hungary
MT Malta
PL Poland
SI Slovenia
SK Slovakia
BG Bulgaria
RO Romania
IS Iceland
NO Norway
CH Switzerland
JP Japan
US United States
CA Canada
2002
1. Overview of the audiovisual market